‼️One Big Thing You Can Do With AI
We talked about referrals earlier this week, but there is one little problem that we need to address. Most business owners know referrals are gold. They've heard it a thousand times. Happy customers tell their friends. Word spreads. Business grows.
Sounds easy enough, right? Except most of us never actually ask.
Not because we don't want more business. It's because asking someone to send customers our way can feel a little awkward. And when we finally do ask, we usually say something like, "Hey, if you know anybody who needs what I do, send them my way."
That's not terrible. But it's not exactly memorable either. AI can help you turn that vague referral request into a personal, natural conversation that makes it easier for customers to think of someone specific.
What to try: Use AI to create personalized referral messages for your happiest customers, tailored to the experience they've had with your business.
Why it matters (for you): The more specific and natural your request, the easier it becomes for someone to recognize who they could introduce you to.
Outlaw POV: Stop treating referrals like lottery tickets. Your best customers already know people who could use your help. Give them a reason to think of those people and make the introduction ridiculously easy.
💸Your 60-Second AI Win
Here's a little experiment for you.
Think about one customer who absolutely loves what you do.
You know the one. They're happy with your work, they trust you, and they wouldn't hesitate to recommend you.
Now imagine reaching out with a message that feels like a genuine conversation instead of a canned sales pitch.
That's what we're building.
The Goal: Use AI to write a friendly, personal referral request you can send to a happy customer today.
The Tool: Your favorite AI writer OR the Social Media Content Forge in The Outlaw AI Toolkit.
The Prompt:
Act as an experienced relationship marketing strategist who specializes in generating referrals through authentic customer relationships.
I own a business that provides [DESCRIBE YOUR PRODUCT OR SERVICE].
My ideal customer is [DESCRIBE YOUR IDEAL CUSTOMER].
I want to reach out to a happy customer who recently [DESCRIBE THEIR POSITIVE EXPERIENCE OR RESULT].
Write three short referral request messages I could send by text, email, or direct message.
Each message should:
Sound like a real person, not a sales script.
Begin with a genuine, personalized acknowledgment of our relationship.
Help the customer recognize a specific type of person who could benefit from my business.
Make the introduction easy and completely optional.
Avoid pressure, discounts, cheesy marketing language, or anything that feels desperate.
Give me three versions: one casual and friendly, one warm and professional, and one playful and conversational.
Recommend which version would work best and explain why.
Keep every message under 100 words. Don't invent details about the customer. If information is missing, use a clear placeholder.
Here's the challenge: Don't just admire the messages AI creates.
Pick your favorite. Make it sound like you. Send it to one customer.
One genuine conversation can be the beginning of your next great customer relationship.
And that's a heck of a lot better than hoping somebody remembers to recommend you someday.
💪Go Deeper
Want to Turn One Referral Request Into a Repeatable Growth System?
One good referral message is a win.
But imagine having AI help you identify your best referral opportunities, personalize your follow-ups, create introduction messages, and build a simple process that keeps referrals coming without constantly starting from scratch.
That's the difference between occasionally getting lucky and building a business that generates more opportunities through the relationships you've already earned.
Inside the Outlaw AI Toolkit, we're all about putting AI to work on the stuff that actually moves your business forward.
Less busywork. Better conversations. More opportunities.
Now Get Out There and Market Like an Outlaw
Want more bold marketing ideas like this?
🔥 Check out Outlaw’s Biz Guide — our no-fluff blog packed with real-talk marketing tips for small-town rebels → outlawmarketing.net/blog
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👉 Want more bold marketing tips and free content prompts? Join my free Facebook group, The Outlaw Edge → The Outlaw Edge Group
⚡ Stay Sharp, Stay Outlaw.
That’s it for this ride, renegades. You’ve just caught The Edge—where marketing plays by no rules but ours. Keep your inbox close, your coffee closer, and remember: fortune favors the bold (and the slightly rebellious).
Until next time—stay loud, stay proud, and stay a little bit outlaw. 🤘
