‼️One Big Thing You Can Do With AI
There’s a funny thing that happens when business owners start getting more visible. They post more. They show up more. Maybe they get more views, maybe even gain a few followers. But then comes the uncomfortable question, why aren’t more people buying?
That’s where visibility and credibility start to split. Visibility means that people can see you. Credibility means that people believe you. And in business, being seen is nice, but believed is where the money is.
You can use AI to audit your content and figure out whether you're simplifying showing up or actually building trust with the people you want to serve.
How it works:
What to try: Ask AI to review your recent posts, emails, ads, or website copy and identify where you are creating visibility versus where you are building credibility.
Why it matters (for you): Visibility gets attention, but credibility lowers doubt, answers objections, and gives people the confidence to take the next step.
Outlaw POV: Most businesses don’t have a visibility problem. They have a believability problem. They’re loud, but not convincing. AI can help you spot the missing proof, clarity, authority, and confidence signals hiding in plain sight.
💸Your 60-Second AI Win
Here’s the quick play.
Take one piece of content you’ve already created. A social post, email, landing page, or ad. Run it through AI with one goal: make it more credible without making it boring.
Because that’s the trick. We’re not trying to turn your copy into a legal document. We’re trying to add proof, specificity, and buyer confidence while keeping your voice alive.
The Goal: Turn a visibility focused piece of content into a credibility building asset that makes people trust you faster.
The Tool: Your favorite AI writer OR the Social Media Content Forge in The Outlaw AI Toolkit.
The Prompt:
Review the content below and tell me whether it is mostly creating visibility or building credibility.
Then improve it so it does both.
I want the revised version to keep my voice, but add more trust-building elements such as specificity, proof, experience, examples, buyer confidence, clearer positioning, stronger reasoning, or a more believable promise.
Please give me:
A quick diagnosis of what the content is currently doing well.
What is missing from a credibility standpoint.
A stronger revised version.
Three optional credibility boosters I could add, such as a testimonial, stat, story, case study, guarantee, process explanation, or proof point.
Here is the content:
[PASTE YOUR CONTENT HERE]
💪Go Deeper
This is exactly the kind of thing that AI is built for. Not replacing your voice, but sharpening your message so people don’t just notice you, they trust you.
Inside the Outlaw AI Toolkit, we go deeper into prompts and workflows that help you turn everyday marketing into credibility building machines: better offers, stronger proof, smarter follow ups, and content that moves people closer to buying.
Attention is rented.
Credibility compounds.
🎶You Don’t Want to Miss This
Need a reason to get out, grab your people, and enjoy a summer night downtown? Boots in the ’Burg brings live music, local vendors, street dancing, and that small-town magic where memories happen without trying. Bring a lawn chair, bring your friends, and bring a non-perishable food item if you’d like to set up early and help stock the local food bank. Join the Kelly Hughes Band in Downtown on Saturday, July 11, from 3:30–8 PM for a free, family-friendly night of music, community, and summer fun.
Now Get Out There and Market Like an Outlaw
Want more bold marketing ideas like this?
🔥 Check out Outlaw’s Biz Guide — our no-fluff blog packed with real-talk marketing tips for small-town rebels → outlawmarketing.net/blog
💥 Want Free Sh*t That Actually Helps? Sign up for my newsletter and get outlaw-only tips, bold AF tricks, exclusive AI prompts, and other badass freebies. No fluff. No gatekeeping. 👉 http://theoutlawedge.com
👉 Want more bold marketing tips and free content prompts? Join my free Facebook group, The Outlaw Edge → The Outlaw Edge Group
⚡ Stay Sharp, Stay Outlaw.
That’s it for this ride, renegades. You’ve just caught The Edge—where marketing plays by no rules but ours. Keep your inbox close, your coffee closer, and remember: fortune favors the bold (and the slightly rebellious).
Until next time—stay loud, stay proud, and stay a little bit outlaw. 🤘
