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💡The Big Idea

Every December, I hear the same quiet confession from small business owners, “Im taking time off… but I still constantly check my phone.”

This isn’t because anything is breaking. It’s not because there is an emergency. It’s the little stuff. Someone might send an email. Maybe a client doesn’t know my hours. Maybe it’s because you meant to post something about being closed for the holidays and never got around to it. So, even with your family, your attention is still split.

I’ve been there. Sitting in a room full of people I care about, scrolling “just incase” so I don’t miss anything. That’s when it clicked for me. The holidays aren’t stressful because of work, they’re stressful because of unfinished busy work. Tiny decisions left hanging have a way of following you everywhere.

The real holiday heist isn’t about squeezing in more sales before the year ends, it’s about robbing the clock and taking your attention back.

🏟️This Week’s Play: The Stress-Free Holiday

The fastest way to lower holiday stress is to remove uncertainty. Both for you and your clients. That starts with deciding your boundary once. When you are closed, when you are back open, and what counts as urgent. Most stress does not come from the work itself, but from leaving those questions unanswered and replaying them in your head.

Once you’ve decided, communicate it clearly and warmly. You don’t need a long explanation or an apology. A short, human message that sets expectations builds trust far better than a constant availability ever will.

When people know what to expect, they stop guessing. When they stop guessing, they stop interrupting. And when interruptions stop, you can actually step away without guilt.

This single move clears mental space, protects your time, and lets you be present where it matters most.

🎱AI-Powered Play

This is where AI quietly becomes your accomplice.

Using the Outlaw AI toolkit or your AI tool of choice, you can use this prompt to create a “Closed for the Holidays” email or social media post that sounds just like you, not just a system generated message. The tone is warm, professional, and reassuring. Just the type of message that you’d write down yourself if you weren’t tired and overthinking it.

“Act as a thoughtful small business owner. Write a warm, human ‘Closed for the Holidays’ message that sounds natural and reassuring, not robotic or overly formal. Include that the business will be closed from [LAST WORKING DAY]through [RETURN DATE]. Let clients know their messages will be responded to when we return. The tone should be calm, appreciative, and confident. Write one version for email and one version for a social media post.”

Just fill in your dates.

Post it once.

This is what AI does best when used well — it handles the small, repetitive communication so you don’t have to keep it in your head while you’re trying to rest.

🔥3 Things to Check Out

1️⃣@TimeInvestors on instagram is a great page to follow. It showcases how people invest their time the same way they think about money. Highlighting businesses, habits, systems and decisions that compound over the long term. It’s simple, but powerful.

2️⃣The Diary of a CEO on Spotify is a long-form interview that talks about what drives success, fulfillment, and resilience behind the scenes.

3️⃣Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman is not a productivity book in the traditional sense. The title comes from a simple, uncomfortable truth: the average human life is roughly 4,000 weeks long. That’s it. And most of our stress comes from pretending we have more time than we do. For business owners, the book hits hard because it challenges hustle culture at its core. It asks whether the goal is to do more… or to live better with the time you already have.

📝Blog Snippet

This post breaks down how to double your audience without ads by making one smart move: partnering with the right complementary businesses. Instead of shouting louder, you borrow trust, credibility, and reach by collaborating with brands that already serve your ideal customer. It walks through how to choose partners, pitch collaborations, and execute simple ideas that actually drive attention. If you want a practical, low-cost way to grow faster without burning out.

👉Read the full post here: Double Your Audience with One Move

💬Let’s Work Together

Done-For-You: Want me to run this play for you? My Buzz Packages are designed for business owners who want expert results without the guesswork. We handle the strategy, the content, and the execution. The Promotion Sprint .

Done-With-You: Need a custom playbook for your specific situation? Book a 1-on-1 Strategy Call with me. We’ll spend an hour building a roadmap tailored to your exact goals. .

Do-It-Yourself: Want the tools to run these plays yourself? The Outlaw AI Toolkit gives you 9 expert-trained AI assistants to handle your marketing in minutes a day.

Now Get Out There and Market Like an Outlaw

Want more bold marketing ideas like this?

🔥 Check out Outlaw’s Biz Guide — our no-fluff blog packed with real-talk marketing tips for small-town rebels → outlawmarketing.net/blog

💥 Want Free Sh*t That Actually Helps? Sign up for my newsletter and get outlaw-only tips, bold AF tricks, exclusive AI prompts, and other badass freebies. No fluff. No gatekeeping. 👉 http://theoutlawedge.com

👉 Want more bold marketing tips and free content prompts? Join my free Facebook group, The Outlaw Edge → The Outlaw Edge Group

⚡ Stay Sharp, Stay Outlaw.

That’s it for this ride, renegades. You’ve just caught The Edge—where marketing plays by no rules but ours. Keep your inbox close, your coffee closer, and remember: fortune favors the bold (and the slightly rebellious).

Until next time—stay loud, stay proud, and stay a little bit outlaw. 🤘🔥

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