‼️One Big Thing You Can Do With AI
Let’s be honest: most email subject lines sound like they were written by someone trying not to offend a committee. “January Newsletter.” “Quick Update.” “Don’t miss This.” Beautiful words… if the goal is to quietly disappear into the inbox graveyard.
AI can help you fix that. Not by making your subject lines louder, but by also making them sharper. Better subject lines create curiosity, speak directly to the reader’s problem, and give them a real reason to open the email instead of scrolling past it like another coupon from a store they haven’t visited since 2018.
How it works:
What to try: Use AI to help generate multiple subject line angles based on curiosity, urgency, benefit, pain point, and personality.
Why it matters (for you): Better subject lines can improve open rates, which means more people see the offer, promotion, or message you worked hard to create.
Outlaw POV: The best subject lines don’t truck people into opening. They earn the open by sounding like there’s someone worth reading.
💸Your 60-Second AI Win
Here’s the move: don’t ask AI for a basic “10 subject lines.” That’s how you get generic internet bleh. Give it context, an audience, offer, tone, and the emotional hook you want to hit. Make it act like a strategist, not a slot machine.
The Goal: Turn one email into a stronger, more clickable subject line that sound human.
The Tool: Your favorite AI writer OR the Social Media Content Forge in The Outlaw AI Toolkit.
The Prompt:
You are an expert email marketing strategist.
Help me write better subject lines for an email campaign.
Here is the email topic:
[INSERT EMAIL TOPIC]
Here is the audience:
[INSERT AUDIENCE]
Here is the main offer or message:
[INSERT OFFER OR MESSAGE]
Here is the emotion I want the reader to feel:
[CURIOUS / EXCITED / RELIEVED / URGENT / INSPIRED / UNDERSTOOD]
Here is the brand voice:
[BOLD / FRIENDLY / PLAYFUL / PREMIUM / NO-BS / WARM / PROFESSIONAL]
Create 20 subject lines using these categories:
Curiosity-driven
Benefit-driven
Problem-aware
Contrarian or unexpected
Short and punchy
For each subject line, explain in one sentence why it works.
Then choose the top 3 and rewrite them to sound more natural, human, and less “marketing-y.”
Here’s a little Outlaw Tip🔥
After AI gives you the list, don’t just grab the flashiest sounding one. Read them out loud. If it feels unauthentic, don’t use it or tweak it to you. You want it to sound like something you would say to a customer
💪Go Deeper
This is exactly the kind of simple AI play that compounds fast. Subject lines are small hinges that swing big doors, opens more, clicks more, has more sales, and grabs more attention. Inside the Outlaw AI Toolkit, this becomes part of a bigger email workflow: campaign angles, subject Lins, preview text, follow ups, and testing prompts that help you move faster without sounding like every other AI generated brand in the inbox.
Now Get Out There and Market Like an Outlaw
Want more bold marketing ideas like this?
🔥 Check out Outlaw’s Biz Guide — our no-fluff blog packed with real-talk marketing tips for small-town rebels → outlawmarketing.net/blog
💥 Want Free Sh*t That Actually Helps? Sign up for my newsletter and get outlaw-only tips, bold AF tricks, exclusive AI prompts, and other badass freebies. No fluff. No gatekeeping. 👉 http://theoutlawedge.com
👉 Want more bold marketing tips and free content prompts? Join my free Facebook group, The Outlaw Edge → The Outlaw Edge Group
⚡ Stay Sharp, Stay Outlaw.
That’s it for this ride, renegades. You’ve just caught The Edge—where marketing plays by no rules but ours. Keep your inbox close, your coffee closer, and remember: fortune favors the bold (and the slightly rebellious).
Until next time—stay loud, stay proud, and stay a little bit outlaw. 🤘
