Let’s be honest, marketing today is a circus. Everyone’s yelling, algorithms are moody, and small businesses are left juggling flaming torches while trying to make rent. But here’s the truth: you don’t need to shout louder. You just need to speak clearer. The brands winning in 2025 aren’t the biggest ones, they’re just the ones brave enough to sound real.

Do you ever stare at your screen and wonder, “What do I even post this week?" That is where content pillars save the day. They are just 3-4 core themes that your brand talks about again and again. This can be tips, behind the scenes, customer wins, or offers.

Outlaw tip: Choose your pillars once, brainstorm 5 ideas under each, and boom! 20+ post ideas on demand.

🛍️Influencers are Opening Shop

Social media influencers are tired of waiting for brand deals. They are launching their own stores. Turing likes into full on product lines. That means your competition isn’t just the shop down the street anymore…. It’s Madison with 20K followers, a TikTok, and an Amazon storefront.

Read more here👉 Influencers are Turing into retailers. Now what?

Outlaws take: Dont hate the player or the game, play it too. Partner with micro creators who you think would align with your brand. Authenticity sells harder than any coupon code.

🦹🏻Human Creativity is Back (Take That, Robots!)

AI is great, but guess what’s trending in the ad world? Being human. Big brands are doubling down on storytelling, not algorithms. The more “you” and your brand feels, the more people connect.

Read more here👉 The Ad Industry’s New Pitch: Being Human Is its Superpower

Outlaws take: Let your customers see the real, messy, behind the scenes stuff. It’s what makes you memorable and trustworthy.

If your audience can not explain what you do in one sentence, neither can they buy it. Write your statement like you’d tell a friend at a bar, short, real, and human.

Okay, so you’ve rocked canva before, but now it’s time to add a new weapon to your marketing holster ✨ Perplexity AI✨

It’s like Google… if Google drank a double espresso and learned to summarize only the good stuff. Here’s why its Outlaw approved:

🎯Why it matters:

It’s research without the rabbit holes. You get the insight, skip the fluff, and save the hours running your business.

📝 Blog Snippet

“When small business owners try to ‘fit in’ online, they disappear. Standing out is your survival strategy, not your risk.”

Read the latest Outlaw marketing blog post where we dive into “How to Win AI-Powered Search.” There might be some things you can ignore in your business, but this isn’t one of them.

💬 Call to Action

Got a marketing win or struggle you want the crew to tackle?

Reply to this email and let us know! We’ll feature our favorite stories and solutions in next weeks issue. Keep creating. Keep breaking rules. Keep growing. You’re not here to blend in. Youre here to stand out.