We’ve all seen it. You’re scrolling through Facebook, minding your own business, when suddenly something catches your eye. Maybe it’s a crazy good deal, a fun giveaway, or an offer that makes you think, “Well I wasn’t planning on spending money today…”

Now think about your own business. When was the last time that you create a promotion that made someone stop scrolling and pay attention? Because here is the thing: people are constantly being bombarded with sales, discounts, and advertisements. Another generic 10% off post probably isn’t going to be the one that knocks their boots off.

The good news? You don’t need some jaw dropping discount to get people excited. You just need to give them something worth paying attention to. And this week? We’re doing exactly that.

First things first, you need to give people a reason to care. Before throwing another sale, think about what your customers might want. Maybe it’s saving money, maybe it’s something extra, or having an experience they can’t get anywhere else. A coffee shop could offer a free pastry with a specialty drink, while a hair salon might bundle a haircut with a complimentary conditioning treatment. The secret isn’t always lowering your prices. Sometimes it’s making the experience feel more valuable.

Next, make your promotion stand out from the crowd. Instead of simply announcing the sale, give it some personality. A boutique could host a “Mystery Discount Weekend,” where customers have to reveal their discounts at checkout. A bakery could host a “Sweet Treat Tuesday,” with a surprise bonus for purchases over a certain amount. Promotions that feel fun, different, or interactive give people something to talk about and remember. When customers start talking, your promotion can reach people who may have never heard of your business before.

Now, give them a reason to act sooner rather than later. A great promotion creates excitement, but a clear deadline gives customers a reason to make a decision. Maybe your offer runs for 3 days, or the first 20 customers receive a special bonus. Whenever you choose, make sure the deadline or quantity limit is real. You want people thinking, “I don’t want to miss this” rather than, “Eh, i’ll be back another time.”

Finally, don’t keep this promotion a secret. Even the greatest offer won’t accomplish much if nobody knows about it. Share it on Facebook and Instagram, mention it in your newsletter, put up a sign in the store, and encourage your customers to share the word. Don’t be afraid to remind people once the moment is there either. Share a sneak peak before the promotion starts, announce it when it’s live, and give a final reminder before it ends. Then pay attention to what happens. Track purchases, bookings, or redemptions so you know if the promotion actually worked.

Here’s your challenge for the week. Create one promotion that feels exciting, offers real value, and gives customers a clear reason to take action. You don’t need to reinvent the wheel. Just give it a little Outlaw personality and make it something people will remember.

Are you stuck trying to come up with something more exciting than another generic discount? This is where AI can become your secret weapon. Instead of spending hours brainstorming, you can use AI to help turn an everyday product or service into a promotion that grabs attention.

Try this Copy + Paste Prompt

Give it a try, pick your favorite idea, and make it your own! And if you're ready to put AI to work on more than just promotions, check out our Outlaw AI Toolkit for more ways to save time and get creative with your marketing.

1️⃣Podcast: Marketing School — Neil Patel & Eric Siu

Want to learn how marketers get people's attention and turn that attention into actual business growth? Marketing School shares bite-sized marketing advice, ideas, and tactics that can inspire your next big promotion.

2️⃣Book: $100M Offers — Alex Hormozi

This one's all about creating offers that customers genuinely want. It explores how to increase the value of what you're selling without relying entirely on discounts. A great read if you're ready to rethink how you package and promote your products or services.

3️⃣Article: Best Limited-Time Offer Ideas to Drive More Ecommerce Sales — Shopify

Need a little inspiration for your next promotion? This article shares creative ways to use limited-time offers, bonuses, and exclusive deals to encourage customers to take action. Many of the ideas can be adapted for local and service-based businesses, too!

Done-For-You: Want me to run this play for you? My Buzz Packages are designed for business owners who want expert results without the guesswork. We handle the strategy, the content, and the execution. The Promotion Sprint .

Done-With-You: Need a custom playbook for your specific situation? Book a 1-on-1 Strategy Call with me. We’ll spend an hour building a roadmap tailored to your exact goals. .

Do-It-Yourself: Want the tools to run these plays yourself? The Outlaw AI Toolkit gives you 9 expert-trained AI assistants to handle your marketing in minutes a day.